AMV BBDO to retain Wella in UK despite BBDO global loss

- Abbott Mead Vickers BBDO is set to keep £10 million ($16.5 million) of Wella haircare business in the UK in spite of BBDO's loss of the global account, estimated to be worth $50 million.

- Abbott Mead Vickers BBDO is set to keep £10 million ($16.5 million) of Wella haircare business in the UK in spite of BBDO's loss of the global account, estimated to be worth $50 million.

The German haircare company has replaced the BBDO agency in Dusseldorf, which is the lead creative agency on the account, with the German shop, Jung von Matt, following a review that kicked off in April. The winning agency pitched against the incumbent and Springer Jacoby.

The move cast doubt on the BBDO network's other agencies' hold on the Wella account around Europe. But Robert Bartlett, the executive director of consumer products at Wella Great Britain, said this week that he would like to see the agency stay on the UK account. "We have been very pleased with AMV's work and see no reason to change," he said.

Media planning and buying, currently handled by the BBDO network and by New PHD in the UK, are still under discussion and a decision is not expected until the end of the year.

Wella's sponsorship work, which is handled by the AMV Group's Drum PHD arm in the UK and includes the sponsorship of Friends on Channel 4 and Sky 1, is also still under review.

AMV and its associated companies handle almost all Wella's above-and below-the-line business in the UK, working on all local Wella brands and adapting international brands for the UK market.

AMV began working with Wella in March 1991, resigning £12 million worth of rival Alberto-Culver business to take on the pan-European assignment. BBDO in Germany will continue to handle the global account until the end of this year.



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