AMV BBDO spots promote help for digital TV switchover

LONDON - Vulnerable groups are being offered support with the UK's digital TV switchover in two new ads from Abbott Mead Vickers BBDO.

The two TV spots promote the Switchover Help Scheme, which will assist the over-75s and disabled with converting to digital.

The first ad features an elderly woman who cheekily tries to match-make a visiting friend with the TV engineer who is installing her digital equipment.

The second features a blind man in a pub, telling his friend that his guide dog is good at crossing the road, but not so good with electrical equipment.

The ads will run on the BBC and then in the ITV regions as and when the switchover effects them.

Credits

Project
Switchover Help Scheme
Client
Digital UK - Beth Thoren, Matt Elliot; Switchover Help Scheme, BBC - Peter White
Brief
Promote the Switchover Help Scheme, which will offer assistance to the elderly and disabled wishing to convert to digital TV.
Creative Agency
AMV BBDO
Writer
Simon Welch
Art director
Matt Welch
Planner
Will Hodge
Media agency
Mediacom
Media Planner
Anna Berry
Production company
Home Corp Ltd
Director
Lucy Blackstad
Editor
Struan Clay, Final Cut
Post-production
The Mill
Audio post-production
Wave
Exposure
TV