AMV BBDO tops Big Won's creative awards rankings

Abbott Mead Vickers BBDO has emerged as the most-awarded UK agency and BBDO the most-awarded network of 2010, according to The Directory Big Won Creativity Rankings.

Metropolitan Police…'choose a different ending'
Metropolitan Police…'choose a different ending'

AMV was ranked as the top UK agency for total creativity, as well as direct and integrated communications, and the fourth-most-awarded agency in the world.

The global awards ranking scheme compiles 5,619 award-winning campaigns created by 1,600 agencies, and gives equal weight to below-the-line and digital awards shows alongside above the line.

The "choose a different ending" work for the Metropolitan Police by AMV was the most-awarded UK campaign, while the agency's Guinness "bring it to life" campaign was the top TV campaign. The Omnicom-owned agency also created the top-ranked UK direct campaign with its Walkers "Sandwich" work.

DDB Worldwide was the second-most-awarded network, up from third place in 2009. AMV's sister BBDO agency Almap in São Paulo was the most-awarded agency in the world, with BBDO New York second. AKQA was the first digital agency to appear in the UK top ten most-awarded agencies, in seventh place.

Nokia's "the world's biggest signpost" work by Farfar Stockholm was the number one most-awarded campaign in the world across all media.

Top UK Agencies
Rank Agency Points
1 AMV BBDO  368
2 DDB London  291
3 Leo Burnett  236
4 Bartle Bogle Hegarty  161
5 JWT London  154

Source: The Big Won 2010 report – compiled from 5,619 separate
award-winning campaigns created by 1,600 agencies.

Top agencies in the world
Rank Agency Points
1 Almap BBDO São Paulo  484
2 BBDO New York  434
3 Y&R New York  381
4 AMV BBDO London  368
5 BETC Euro RSCG Paris  365

Source: The Big Won 2010 report – compiled from 5,619 separate
award-winning campaigns created by 1,600 agencies.