In the spot, Adam, played by the actor Kris Marshall, opts to deal with a pile of bills rather than open a letter from on/off girlfriend Jane.
Most of the bills invite him to ring 0845 and 0870 numbers. However, frustration turns to delight as a letter from BT informs Adam that he can now make the calls for free.
Encouraged by the positive news, Adam opens Jane’s letter.
He then calls her and says: "Yes." But the scenario is left in a cliffhanger – viewers won’t find out what happens until the next installment.
As a response to customer complaints, BT becomes the first UK telecommunications company to offer free calls to 0845 and 0870 numbers.