AMV BBDO wins Industry Craft Grand Prix at Cannes Lions 2022 for Sheba’s ‘Hope reef’

Overall in the craft category, the UK won a Grand Prix, five golds, seven silvers, and the US won a Grand Prix, six golds and 19 silvers.

by Imogen Watson
A photograph of Sheba's coral reef
Sheba: the newly grown reef is formed in the shape of the word 'Hope'

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