AMV BBDO wins Millennium Bug consumer account

- Abbott Mead Vickers BBDO and Barraclough Hall Woolston Gray have triumphed in the four-way pitch for the consumer advertising part of the Action 2000 campaign.

- Abbott Mead Vickers BBDO and Barraclough Hall Woolston Gray have triumphed in the four-way pitch for the consumer advertising part of the Action 2000 campaign.

Lowe Howard-Spink, CDP and WCRS also fought for the COI's Millennium Bug Public Information Programme in a long drawn-out process which kicked off before Christmas.

Lowes and CDP were knocked out in the first round, with the ideas of WCRS and AMV going into research.

The win is especially sweet for AMV, as this is the second time that it has pitched for a piece of Action 2000 business. It lost out to FCA! for the business-to-business part of the account last year, in a pitch which also included Euro RSCG Wnek Gosper and BMP DDB.

Peter Buchanan, the director of communications of the COI, declined to discuss details of the forthcoming campaign or say when it would start to roll out, but the nature of the task would suggest imminent activity.

Andrew Robertson, the managing director of AMV, said: "I can confirm that we have won the business, but cannot comment further."

No-one at BHWG would comment on the win. Both agencies will work with Optimedia, which won the media planning and buying when it pitched jointly with FCA!.

The bulk of the Action 2000 campaign is targeted at small and medium-sized businesses, and a campaign by FCA! launched last July, warning about the potential devastating effects of the Millennium Bug.



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