AMV beats Arnold and Lowe Scanad to Tusker lager account

LONDON - East Africa Breweries, the Diageo-owned brewer, has appointed Abbott Mead Vickers BBDO to handle the advertising for Tusker, Kenya's biggest beer brand.

Tusker lager appoints AMV BBDO
Tusker lager appoints AMV BBDO

AMV triumphed in a three-way pitch involving Havas-owned Arnold and the local WPP agency Lowe Scanad to the business.

The agency has been briefed to create an overall brand idea for Tusker while Lowe Scanad will work with Tusker on local implementation of the campaign.

Activity is expected to run on TV, outdoor and other communication channels as Tusker increases investment in the brand with campaigns in East Africa markets such as Uganda, Tanzania and Ethiopia.

Debra Mallowah, the East Africa Breweries marketing director, said: "We know that AMV are strong communication partners with a great track record on beer - we have been impressed with the commitment and insight they showed in getting to grips with our beer, our ambitions and our consumers."