Abbott Mead Vickers BBDO is bolstering its boardroom in line with
new-business gains by hiring the WCRS vice-chairman, Richard Swaab, and
a former agency executive and client Peter Cowie.
Swaab, who worked on the famous Guinness campaign starring Rutger Hauer
at Ogilvy & Mather, will take over as global planning director on the
brewer's account, which the BBDO network has been appointed to handle in
Europe and the US.
Cowie, a former marketing director of Two Way TV and Sharepeople.com, is
expected to work on projects that exploit this expertise.
The appointments come two weeks before Andrew Robertson, the AMV chief
executive, moves to New York to become president and chief executive
officer of BBDO North America.
But Cilla Snowball, AMV's managing director, insisted the pair would not
be taking on any of Robertson's responsibilities and would have been
hired irrespective of his departure. 'They are part of our strategy of
bringing in the best senior talent,' she said.
Snowball, Robertson, Swaab and Cowie have all been involved in previous
Swaab worked with Robertson and Snowball at O&M and, in 1990, left CDP,
where he was head of planning, to work with Robertson at WCRS. Cowie,
who also worked at O&M, CDP and WCRS, was Swaab's client when he ran the
Sharepeople account for WCRS.
Michael Baulk, who heads BBDO in Europe, the Middle East and Africa,
will resume his role as CEO in London when Robertson leaves.