Kite, the Abbott Mead Vickers-owned direct marketing agency which
set up a year ago, is to relaunch under a new name, Anthem.
The rebranding comes after a successful first year in which the outfit
expanded to encompass a 25-strong staff, a new managing director and a
new creative director. The agency opened its doors in the middle of 1997
in a low-key fashion until an official launch in February of this year
(Campaign, 13 February).
Since then, the creative department has been rejigged, with the creative
director, David Nobay, hiring four creative teams to replace
Anthem sits beside Barraclough Hall Woolston Gray and Craik Jones Watson
Mitchell Voelkel in AMV’s below-the-line family.
Nobay, whose career spans Evans Hunt Scott and Ogilvy & Mather Direct in
London, and his own agency, Wells Nobay McDowell, in Australia, said:
’It was decided at the end of last year that we should relaunch and
build a distinctive brand for the agency, rather than simply provide
somewhere for pieces of business to go to.’
James Pool, the new managing director, said: ’We’ve got the best of both
worlds - all the excitement of running a creative-led agency with the
backing of a huge plc of the stature of Abbott Mead.’