Germany’s Scholz & Friends has poached the Abbott Mead Vickers BBDO
team of Steve Spence and Trevor Kennedy to take joint creative command
of its London office when it opens next year.
Spence, a copywriter, and Kennedy, his art director - whose best-known
work is the Carling Black Label spot featuring King Arthur and a team of
synchronised swimmers for WCRS - will take creative control of at least
pounds 5 million worth of business, which will provide Scholz with its
UK launch pad.
Kennedy commented: ’We would love to be seen as the most creative agency
in London.’
The Bates subsidiary announced its intention earlier this year to extend
its network to the UK, where it will be led by Kate Robertson, Bates
Europe’s business development director (Campaign, 27 June).
The new agency will operate from offices at the headquarters of Zenith
Media, the Cordiant group’s media buying operation, in Bishop’s Bridge
Road.
Robertson expects to start with a nucleus of a dozen people, including
two of her new-business team at Bates Dorland - Michelle Samuel and
Daniel Floyed - and a combination of business referred from Scholz in
Hamburg and local work. ’We’ve been active on our own account,’ she
said.
At the end of last week Spence, 39, and Kennedy, 38, told Peter Souter,
the AMV creative director, that they were resigning to join the
fledgling operation.
The pair, both born in Liverpool, were first paired at Lowe Howard-Spink
15 years ago. They joined WCRS in 1989 and moved to BBDO just four weeks
before its 1991 merger with AMV, winning a Campaign silver award the
following year for their work on Volvo.
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