AMV duo to be Scholz creative chiefs

Germany’s Scholz & Friends has poached the Abbott Mead Vickers BBDO team of Steve Spence and Trevor Kennedy to take joint creative command of its London office when it opens next year.

Germany’s Scholz & Friends has poached the Abbott Mead Vickers BBDO

team of Steve Spence and Trevor Kennedy to take joint creative command

of its London office when it opens next year.



Spence, a copywriter, and Kennedy, his art director - whose best-known

work is the Carling Black Label spot featuring King Arthur and a team of

synchronised swimmers for WCRS - will take creative control of at least

pounds 5 million worth of business, which will provide Scholz with its

UK launch pad.



Kennedy commented: ’We would love to be seen as the most creative agency

in London.’



The Bates subsidiary announced its intention earlier this year to extend

its network to the UK, where it will be led by Kate Robertson, Bates

Europe’s business development director (Campaign, 27 June).



The new agency will operate from offices at the headquarters of Zenith

Media, the Cordiant group’s media buying operation, in Bishop’s Bridge

Road.



Robertson expects to start with a nucleus of a dozen people, including

two of her new-business team at Bates Dorland - Michelle Samuel and

Daniel Floyed - and a combination of business referred from Scholz in

Hamburg and local work. ’We’ve been active on our own account,’ she

said.



At the end of last week Spence, 39, and Kennedy, 38, told Peter Souter,

the AMV creative director, that they were resigning to join the

fledgling operation.



The pair, both born in Liverpool, were first paired at Lowe Howard-Spink

15 years ago. They joined WCRS in 1989 and moved to BBDO just four weeks

before its 1991 merger with AMV, winning a Campaign silver award the

following year for their work on Volvo.