Abbott Mead Vickers BBDO and Gorgeous Enterprises have picked up the top honours at this year's British Television Advertising Craft Awards.
Both executed the Guinness spot 'bet on black', which features a frantic snail race, hefty bets and plenty of stout-fuelled celebrations.
'Bet on black' won the evening's highest accolade, receiving the best crafted commercial of the year award. It then went on to claim another six awards, including those for best direction, best cinematography and best editing.
It is the second consecutive year that AMV has taken the top prize with its Guinness work. Last year, 'surfer' won the best crafted commercial of the year award - the spot was directed by Jonathan Glazer through Academy.
WCRS and Gorgeous also did well, taking the best production design and best sound design for their spot for Orange. The ad, titled 'hold up', features a man sitting at a bar witnessing a table-top car chase in miniature.
TBWA/London and The Mill scooped the award for best video post-production and best computer animation with the 'mental wealth' ad for Sony PlayStation.
Best actor went to Sir Anthony Hopkins for his role in Leagas Delaney's 'player' spot for Barclays, and Evie Garratt won best actress for her portrayal of the indiscreet old granny for Carte D'Or, by Lowe Lintas.
The award for the best new director was picked up by Douglas Avery through Blink Productions for his work on the Levi Strauss commercial 'punk'.