AMV, Guardian and OMD join in Campaign Sprintathon

Race in aid of Stand Up To Cancer is just two weeks away.

Campaign Sprintathon: charity race is in aid of Stand Up To Cancer
Campaign Sprintathon: charity race is in aid of Stand Up To Cancer

Abbott Mead Vickers BBDO, Marketing Agencies Action Group, The Guardian, Ogilvy, OMD and Verizon Media are the latest to enter teams for the Campaign Sprintathon.

They join more than 50 teams already on the starting line, including staff from Adam & Eve/DDB, Facebook, Manning Gottlieb OMD, MediaCom, Mother and Saatchi & Saatchi.

The charity race, in aid of Stand Up To Cancer, calls for 105 agencies, media owners, publishers and trade bodies to run a combined marathon distance in less than two hours. It is sponsored by Clear Channel and Miroma Group.

Clear Channel UK joint managing director Richard Bon said: "Not only are we keen to help make a difference and play our part in raising funds for such a worthy cause, we are equally eager to show the industry what Clear Channel’s runners have got!"

Teams of four will go head to head, running a 400m lap to collectively smash the two-hour marathon time on Thursday 25 July.

In a humorous spot created by Saatchi & Saatchi, Campaign’s global editor-in-chief, Claire Beale, urged adland to rise to the challenge, saying: "Get involved or get called out."

A Campaign team will take part in the race, which was founded by Direct Line’s marketing director, Mark Evans, in 2016. It will take place at the London Stadium community track. To sign up, click here.

The full list of companies that have signed up so far are:

  • Abbott Mead Vickers BBDO
  • Adam & Eve/DDB
  • Advertising Association
  • Bartle Bogle Hegarty London
  • Bauer Media
  • Brainlabs
  • Campaign
  • Creature
  • Digital Cinema Media
  • DMA
  • Droga5 London
  • Dunnhumby Media
  • Engine
  • Facebook
  • Gleam Futures
  • Google
  • Grey London
  • Guerillascope
  • Incisive Media
  • Internet Advertising Bureau
  • ISBA
  • Karmarama
  • Leo Burnett London
  • Magnetic
  • Mail Metro Media
  • Manning Gottlieb OMD
  • Marketing Agencies Action Group
  • MBA
  • MediaCom
  • MediaZoo<
  • Mindshare
  • Miroma
  • Mother London
  • MRM McCann
  • MullenLowe Group
  • Newsworks
  • Ogilvy
  • OMD
  • Pearl & Dean
  • Publicis Sport & Entertainment
  • R/GA London
  • Saatchi & Saatchi
  • School of Marketing
  • Sky Media
  • Snap Inc
  • Stand Up To Cancer
  • TBWA\London
  • The Brooklyn Brothers
  • The Guardian
  • The Media Zoomers
  • Thinkbox
  • Truth
  • Uncommon Creative Studio
  • VCCP
  • Verizon Media
  • VMLY&R