Allen and Hilson, creative directors at W&K, were the team behind the Honda "spark" spot and most recently were the creative lead on the Three account. The pair also created Nike's tactical work for the Olympics and were involved in new-business pitches for the agency.
Before working at W&K, they were at Bartle Bogle Hegarty, where they created integrated work for Levi's, Audi and Barnardo's, as well as campaigns for Lynx, British Airways, Barclays and Persil.
The appointment of Allen and Hilson follows a series of hirings by AMV last year as it began to strengthen its creative offering.
Paul Brazier, the agency's executive creative director, said: "I'm delighted Toby and Jim are joining us. They have impressed me over the last few years with the quality and versatility of their work."
Last year's hirings included Andy Amadeo and BBH's Andy Clough and Richard McGrann as creative directors, while Fallon's Hugh Tarpey joined the agency as the head of design.
Other new joiners were Ogilvy & Mather New York's John LaMacchia and Simon Foster as senior creatives, and Glue Isobar's Adrian Rossi and Alex Grieve as creative partners.