This year's Campaign Top 300 report sees M&C Saatchi confirming its position ahead of Saatchi & Saatchi for the first time. The table, which ranks agencies according to their AC Nielsen MMS billings in 2000, puts M&C at number five, joining Abbott Mead Vickers BBDO, BMP DDB, J. Walter Thompson London and Publicis at the top of the league.
While AMV has increased its billings by 7 per cent year on year to come out on top once again, Publicis' billings have gone up by 5 per cent to give it a place in the top five. Leagas Delaney has climbed seven places to number 22. Mortimer Whittaker O'Sullivan is in the top 30 for the first time at number 23.
Among the regional agencies, Faulds has overtaken BDH TBWA to become this year's number one.
This year, for the first time, the Top 300 report features a ranking of top new-media agencies. Ranked by declared new-media income, the top 50 shows AKQA well in the lead, with Agency.com and Wheel at number two and number three respectively. Razorfish and Modem Media UK make up the top five.
Zenith and Carat continue to make the running at number one and number two in the top media specialists table.