David Abbott has lifted a line from another agency’s campaign for
the first time for the latest execution in Abbott Mead Vickers BBDO’s
long-running advertising for the Economist.
The slogan for the brand’s latest poster ad, ’No one forgets a good
teacher’, is taken from a Delaney Fletcher Bozell commercial designed to
raise the profile and boost the recruitment of teachers.
’I think the ’teacher’ commercial is great advertising and I hope our
’borrowing’ the line both helps their cause and reminds our audience
that the Economist is a great teacher too,’ Abbott said.
’Teacher’ was so successful it switched from cinema to TV this year.
Written by Richard Warren and art directed by Tim Peckitt, it featured a
succession of famous people naming the teachers who had inspired
Its use for the Economist continues a venerable line of slogans coined
by Abbott over the years including ’I never read the
Economist ... management trainee aged 42.’
Media on the campaign, which breaks this week, is handled by New
Barry Delaney, co-founder of Delaney Fletcher, said: ’It is flattering
to have work acknowledged, but to be acknowledged by David Abbott is
like winning an award.’