Abbott Mead Vickers BBDO has begun work on the rebranding of BT
Wireless as O2, and the agency is expected to be given lead status on
its £150 million pan-European relaunch.
AMV's managing director, Cilla Snowball, confirmed that the agency was
working with O2, although no announcement on the company's pan-European
agency arrangements has yet been made.
Meanwhile, St Luke's has been given a vote of confidence from BT, which
has switched its £14 million business account to the agency from
BT said this week that the move was a reward for St Luke's "excellent"
work on the "More connections. More possibilities" TV campaign, released
in June this year.
However, BT said that M&C Saatchi will remain on its roster to work on a
number of projects, but didn't name any.
The delay in announcing the appointment of AMV to extend its work on BT
Cellnet and Genie in the UK to other rebranded BT Wireless operations in
Germany, Holland and Ireland is thought to be because of the
sensitivities involved in changing local agency arrangements.
The likelihood of the BBDO network being appointed across Europe is
strengthened by the close relationship between BBDO's European head,
Michael Baulk, and Peter Erskine, the O2 chief executive.
It remains unclear whether Zenith and the Allmond Partnership, which
handle media buying for BT Cellnet and Genie in the UK, will work on the