AMV, M&C and RKCR/Y&R pitch for National Organ Donation campaign

LONDON - NHS Blood and Transplant (NHSBT) has called a pitch for its first-ever National Organ Donation campaign through COI.

Organ donation... pitch
Organ donation... pitch

A consortium made up of an ad agency, a communications planning agency and a PR agency will pitch, and deliver the campaign, from its relevant roster frameworks.

COI has shortlisted Abbott Mead Vickers BBDO, M&C Saatchi, and Rainey Kelly Campbell Roalfe/Y&R for the advertising portion of the campaign.

It has selected PHD, Manning Gottlieb OMD and Carat from its communications planning roster, and The Red Consultancy, Consolidated PR and Munro & Forster from its PR roster.
The multimedia campaign will promote awareness of and support for organ donation in the UK. It aims to motivate people to join the NHS Organ Donor Register (ODR) to pledge their organs for transplant after death.

Henrietta Joy, the director of communications & public affairs at NHS Blood and Transplant, said: "While 90 per cent of the UK population say that they support organ donation, the majority of them have not yet signed up to the NHS Organ Donor Register."
She added: "More than 3,000 transplants took place in the UK last year, the highest number on record, but about 1,000 people – three a day – still die every year waiting for this life-saving procedure.  We need to talk more openly about organ donation in this country, not just as the extraordinary act of altruism which it represents, but also as a usual event."