The Cannes Lions-winning creative director behind "Viva la vulva", the TSB marketer who is overseeing its in-house content studio and the boss of MediaMonks are joining the line-up for Campaign’s breakfast briefing event on rebooting ad agencies.
"Getting creative: rebooting the ad agency model", in association with Results International, takes place in London on 2 July.
Alex Grieve, executive creative director at Abbott Mead Vickers BBDO and a member of the Film jury at this year's Cannes Lions, will be talking about the best work at the ad festival and his agency's work on Libresse’s "Viva la vulva", which won a string of Lions.
Keith Gulliver, head of marketing transformation, social media and content at TSB, will be discussing how the bank has reorganised its marketing operations. He will be joined on stage by Simon Martin, founder of Oliver, the on-site agency group that helps TSB run its studio.
Victor Knaap, chief executive of MediaMonks, will also be speaking about clients’ changing needs, the opportunities for the content production company since it became part of S4 Capital and the outlook for mergers and acquisitions.
Other speakers who have already been announced include Mel Edwards, global chief executive of Wunderman Thompson; Rufus Radcliffe, group marketing and research director at ITV; Nils Leonard, co-founder of Uncommon Creative Studio; and Julie Langley, partner at Results International.
The event takes place on 2 July at the Regent Street Cinema. For more details and information about tickets, go to www.campaignlive.co.uk/events/breakfast-briefing
Planned agenda for 'Getting creative: rebooting the ad agency model'
0745 Registration and breakfast
0830 Welcome from Campaign
0835 Pivoting at a pivotal time: the outlook for M&A in the agency sector
Julie Langley, Results International
0840 Driving creative transformation
Mel Edwards, global chief executive, Wunderman Thompson, interviewed by Claire Beale, global editor-in-chief, Campaign
0900 Client-agency case study 1: ITV and Uncommon
Rufus Radcliffe, group marketing and research director, ITV, and Nils Leonard, co-founder, Uncommon Creative Studio
0920 Client-agency case study 2: TSB and Oliver
Keith Gulliver, head of marketing transformation, social media and content, TSB, and Simon Martin, founder, Oliver
0940 It’s all about the work
Alex Grieve, executive creative director, Abbott Mead Vickers BBDO and Claire Beale, global editor-in-chief, Campaign, discuss the best work from Cannes Lions and wider creative trends.
1000 What's next for agencies?
Julie Langley, partner, Results International, Lucinda Peniston-Baines, managing partner, The Observatory International, and Victor Knaap, chief executive, MediaMonks
1015 Closing comments