AMV Motorola spot set for Superbowl

Abbott Mead Vickers BBDO's latest ad for Motorola's SLVR flat phone will break during the American Superbowl. Ad breaks during the climax of the National Football League's eight-month American football season command some of the world's largest TV viewing figures. With a global audience of more than 140 million people, 30 seconds of airtime can trade for as much as $2.5 million.