AMV nets Motorola brief

Agency beats O&M and TBWA to £40 million pan-European creative business.

Abbott Mead Vickers BBDO has won a £40 million pan-European Motorola brief following a three-way pitch.

The assignment is to adapt work from around the world for the European market. It will also include Europe-wide press and poster work for the whole Motorola range.

The agency was awarded the business after winning a pitch against TBWA\Worldwide and the incumbent, Ogilvy & Mather.

Motorola denied that a decision had been made and AMV refused to comment.

In the past six months, the mobile handset manufacturer has already moved portions of its business out of O&M and into BBDO.

The Omnicom-owned network has been handed numerous projects in the US, including the launch campaign for the company's ROKR iTunes handset.

In December last year, AMV picked up the company's £13.5 million UK advertising account from O&M.

Last week,the handset manufacturer instigated another creative pitch, between BBDO and O&M, for high-growth markets including India, South-East Asia, Africa and the Middle East. The business is worth more than £35 million. This review is set to lead the way for a pitch in North Asia, expected to begin in April this year.

Last month, Motorola announced that Simon Thompson, the former marketing director at Honda, would be joining the company as its regional marketing director for Europe.

Thompson, who during his time at Honda was behind Wieden & Kennedy ads such as "cog" and "impossible dream", started his new job on 1 March.

Motorola ran AMV's most recent commercial, for its SLVR flat phone, during the Super Bowl at the beginning of last month.