Abbott Mead Vickers BBDO has opted not to hire a high-profile outsider to succeed Frank Leiberman as the head of TV by appointing his deputy, Francine Linsey.
Leiberman, one of the most famous names in TV production, retired last month after 13 years in the job, having played a major part in helping AMV shed its reputation for being unable to crack TV.
During his tenure of the department, AMV has produced a string of award-winning campaigns. Now Linsey has pledged to extend Leiberman's legacy into new media.
'I would like to look at new opportunities in interactive TV and how we can use traditional skills in new media,' she said.
Linsey began her career as a production assistant at the then Butler Dennis Garland in 1984 and followed the agency into its marriage with Slaymaker Cowley White, where she ran the TV department. She joined AMV 11 years ago.
Her appointment comes a year after AMV finally reached a financial settlement with Martha Greene, the former managing director of Stark Films, following the withdrawal of an offer to her to be the agency's head of TV.