A string of celebrities send themselves up in a pounds 7 million
Government ad campaign aimed at getting everybody to play a part in
protecting the environment.
The boxer, Chris Eubank, spouts nonsense in the cause of curbing exhaust
fumes; Eddie Izzard shuns a limousine to make his stage door exit by
bike; and a reformed George Best drops his mineral water bottles in a
bottle bank in the advertising breaking nationally this week.
Abbott Mead Vickers BBDO produced the campaign - which was the result of
almost six months’ work - under the theme: ’Are you doing your bit?’
The purpose of the advertising is to show that even small actions help
make life better and to get the message across in everyday language.
Launching the campaign this week, John Prescott, the deputy prime
minister, said: ’You don’t often get famous people taking a dig at
themselves and the way they have entered into the spirit of it is
tremendous. I’m thrilled they were prepared to laugh at themselves to
make an important point.’
All the celebrities - who also include Chris Evans, Zoe Ball, Nigel
Mansell, Michael Winner and Lennox Lewis - were paid a flat fee of
pounds 5,000. Some have given the money to charity.
The campaign marks the swansong at the agency for the writer, Malcolm
Duffy, and art director, Paul Briginshaw, who are to be partners in
AMV’s first breakaway (Campaign, 7 May).
The commercials were directed by Peter Richardson for Jack Strong Films.