AMV retains £20 million Lotto

LONDON - Abbott Mead Vickers BBDO has retained the £20 million Lotto business after a closely fought pitch.

Lotto... reappointing AMV
Lotto... reappointing AMV

The agency retained the account following a final pitch against Fallon, McCann Erickson and Beattie McGuinness Bungay.

The review, which was handled by the AAR, was kicked off in March and instigated by Martin Pugh, the marketing director at Camelot.

In April this year AMV retained the £5 million Royal Mail business after a competitive pitch, while in 2005 it kept hold of the £35 million Sainsbury's business following a well publicised shoot out against JWT.