AMV retains Morrissey and Ash for Homebase's Christmas ad drive

Abbott Mead Vickers BBDO has created a Christmas TV campaign for the DIY retailer Homebase.

The two 30-second ads, which break this week, once again use the Men Behaving Badly actors Neil Morrissey and Leslie Ash.

The humorous executions featuring the established duo focus on how consumers can brighten up their homes during the festive season, while showcasing the retailer's range of value-for-money Christmas products.

The first of the two 30-second executions, called "Xmas carol", shows Morrissey getting into the seasonal spirit, singing carols and decorating a Christmas tree, while a voiceover gives details of the price of each of the goods that he is arranging.

In the second spot, "houselights", Morrissey is decorating the house with lights. But he takes things a bit too far so that he and Ash are seen putting on sunglasses in the closing scene.

The ads, which are targeted primarily at couples, will appear between a range of primetime programmes on terrestrial channels.

The ads were written by Derek Apps and art directed by Tom Notman. The director was David Garfath through the production company The Paul Weiland Film Company. Media planning for the campaign was through PHD, with media buying by MindShare.

The ads are the first in a series of 12 executions that will break over the coming weeks and run until Christmas Eve.

AMV has held the Homebase account since 1989 and the current campaign is now in its fifth year.

Homebase appointed its first marketing director for three years last week when Ajay Kavan took the position.

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