Abbott Mead Vickers BBDO is making changes on its massive BT
account, which is being bolstered with new senior planning and creative
At the same time, David Abbott, the agency’s creative director and
driving force behind the Bob Hoskins campaign, is scaling down some of
his commitments on BT, which will be taken over by Peter Souter, his
deputy and heir apparent.
The change in creative control on BT coincides with two senior signings
by the agency from Ogilvy and Mather. Mike Teasdale, the O&M planning
director, will take over planning responsibilities for BT, while the
copywriter, Tony Strong, is expected to work almost exclusively on the
The heavyweight hirings reflect the huge demands now placed on the
agency by BT, which currently accounts for about a third of Abbott
Mead’s business and for which the agency produced a total of 67
commercials between January and September last year.
Strong, best known at O&M for his work on Bupa and the American Express
campaign featuring entrepreneurs such as Sir Terence Conran, will form a
new partnership with the art director, Mike Durban, who is joining from
The pair, who will take up their new jobs next week, will work
exclusively on BT business for their first year.
’The BT account team is almost a self-contained agency and I hadn’t
worked on it until the end of last year,’ Souter said. ’The swap with
David is to ensure I get more experience on it.’
Teasdale’s switch to Abbott Mead comes only eight months after he joined
O&M from Bartle Bogle Hegarty.