AMV unveils new Economist campaign

LONDON - Abbott Mead Vickers BBDO has unveiled its latest brand campaign for The Economist.

Economist... new ads
Economist... new ads

The campaign, which breaks in the UK on May 3, develops the new look first introduced in September of 2007.

It includes five new executions that explain how The Economist is the best way to remain fully informed about global affairs. Each ad features illustrations from a number of specially commissioned artists. including Paul Davis and designer Anthony Burrill.

The ads will run across outdoor, press and online and magazine supplements in quality weekend newspapers.

View the ads below: