AMV unveils WH Smith Christmas campaign

Abbott Mead Vickers BBDO has this week unleashed a mammoth campaign for W. H. Smith, starring Nicholas Lyndhurst as the four members of the Smith family and introducing two members of the band, Status Quo.

Abbott Mead Vickers BBDO has this week unleashed a mammoth campaign

for W. H. Smith, starring Nicholas Lyndhurst as the four members of the

Smith family and introducing two members of the band, Status Quo.



A total of 21 executions have been created, and will run in the four

weeks leading up to Christmas. They all focus on individual products or

offers in a mixture of 20- and 30-second spots, and all feature

Lyndhurst.



Status Quo appear in a commercial in which Mrs Smith is seen buying the

combo’s latest CD. Outside the shop, she hands her change to two

scruffy, forlorn-looking buskers - who turn out to be Francis Rossi and

Rick Parfitt from the band, playing their hit, Rockin’ All Over the

World. As Mrs Smith walks away, muttering ’Ah, bless!’, Rossi comments:

’Funny-looking woman.’ Parfitt replies: ’Nice legs, though.’



A 30-second spots focuses on the Goosebumps series of children’s books;

another offers customers 40 per cent off best-selling products.



In the Goosebumps ad, the older sister, Sasha, is scathing of her

younger brother’s Goosebumps CD-Rom, casting doubt on its spine-tingling

potential. As she sneakily tries it out, however, the ghastliness of it

shocks her so much her hair stands on end.



In the special offer spot, Mrs Smith is so pleased at the money she has

saved, she puts her change into a charity box in the shape of a dog

outside a clothes store. The dog shuffles along the pavement to end up

outside W. H. Smith and smiles as other money-saving customers make

their donations.



In other executions, Lyndhurst dresses up as Batgirl, Princess Leia from

Star Wars, and - in a costume comprising binliner and motorcycle helmet

- Darth Vader.



The ads were written by Malcolm Duffy, art directed by Paul Briginshaw

and directed by Sid Roberson at Roberson Films. Media for the national

four-week push was handled by Motive.



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