Abbott Mead Vickers BBDO won the only two golds handed out at the
Campaign Poster Awards on Wednesday night with work for The
Economist.
The Economist series won the gold for best campaign, while "long
headline" scooped best individual poster as well as best 96-sheet poster
and best media or entertainment poster. "E=iq2" won best 48-sheet
poster.
BMP DDB won two silvers for its Volkswagen Beetle work. "Fun fur" picked
up best automotive poster, while "Desperate Dan" won best use of
illustration.
Two Bartle Bogle Hegarty posters for the online Irish bookmaker
paddypower.co.uk, "top shelf" and "feeding time", scooped best travel or
leisure poster and best first use of posters respectively.
Yet Adrian Holmes, the chief creative officer of Lowe Lintas & Partners
Worldwide and chairman of the judges, criticised poor creative
standard.
"It's mildly depressing when you realise that both this year's gold
winners are a direct continuation of a campaign first conceived back in
1989," he lamented.
