AMV wins two golds as Economist leads 2001 Poster Awards

Abbott Mead Vickers BBDO won the only two golds handed out at the

Campaign Poster Awards on Wednesday night with work for The

Economist.



The Economist series won the gold for best campaign, while "long

headline" scooped best individual poster as well as best 96-sheet poster

and best media or entertainment poster. "E=iq2" won best 48-sheet

poster.



BMP DDB won two silvers for its Volkswagen Beetle work. "Fun fur" picked

up best automotive poster, while "Desperate Dan" won best use of

illustration.



Two Bartle Bogle Hegarty posters for the online Irish bookmaker

paddypower.co.uk, "top shelf" and "feeding time", scooped best travel or

leisure poster and best first use of posters respectively.



Yet Adrian Holmes, the chief creative officer of Lowe Lintas & Partners

Worldwide and chairman of the judges, criticised poor creative

standard.



"It's mildly depressing when you realise that both this year's gold

winners are a direct continuation of a campaign first conceived back in

1989," he lamented.



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