AMV.BBDO appointed to $100m global LetsBuyIt.com roll out

– Scandinavian based LetsBuyIt.com has appointed Abbott Mead Vickers.BBDO and the BBDO network to manage the company's above- and below-the-line marketing on a global basis.

– Scandinavian based LetsBuyIt.com has appointed Abbott Mead Vickers.BBDO and the BBDO network to manage the company's above- and below-the-line marketing on a global basis.

Its total marketing budget for 2000 of $100 million-plus is one of the largest ever announced by a European e-commerce company.

AMV won the business following a three-way pitch against BMP DDB and Ogilvy & Mather.

The agency will begin work immediately with a pan-European campaign is set to roll out at the end of January 2000 as the first phase of the worldwide programme.

Soames Hines, global marketing director of LetsBuyIt.com, said: "Abbott Mead Vickers BBDO demonstrated an exceptionally high level of quality creative and strategic thought. However, it was our experience of working alongside the agency during the pitch process that confirmed that the chemistry was right and to make the appointment."

According to Andrew Robertson, chief executive of AMV BBDO: "This is a dotcom with a difference. A proven product, an inspiring brand idea, and a real business plan not just a spreadsheet. Oh, and revenue. We're looking forward to playing our part in its success."

LetsBuyIt.com has pioneered the 'co-buying' concept, with consumers coming together through the site to drive down prices thanks to the benefits of bulk buying.

The site is already live in ten countries around Europe following its launch in mid-1999 in Scandinavia.

Hines joined Letsbuyit.com in October 1999 as global marketing director. Previously he was with J. Walter Thompson for two years in London where he was global business director for Unilever and UDV.





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