The Alticor-owned company, which does not currently have an incumbent DM agency, wants to raise awareness of the Amway brand across Europe, through a number of promotional campaigns and business-to-business marketing. The brief will also incorporate the production of a contract magazine for the brand.
One of the largest network selling companies in the world, Amway sells more than 450 health, beauty, homecare and personal care products, mainly through a team of personal representatives.
The Alticor group posted worldwide sales of $7.1 billion in 2007, making it six straight years that the company has reported growth.
This summer, Amway announced a corporate rebranding campaign in order to raise awareness of its health and wellness category. The company has traditionally been better known for its cleaning products.