AgencyWieden & Kennedy New York
SectorFood and Drink and Alcohol
Beer prices don't discriminate, and neither should employers, says latest spot from Wieden + Kennedy New York
Bud Light continues its politically themed campaign starring Amy Schumer and Seth Rogen with another spot spoofing the issues of the day from Wieden + Kennedy New York. The two comedic politicos express outrage at the gender pay gap, an issue Schumer has tackled before on her sketch comedy show. The television spot debuts during prime time on Monday, and the digital spot is online now. Bud Light will also donate up to $150,000 to the pay equality advocacy group Catalyst — $1 for every share of the campaign hashtag, #CheersToEqualPay, between now and Friday, July 1.