Amylum seeks advertisers for Greenwich projections

A wheat processing company has got the go-ahead from Greenwich

Council to project ads on 150-foot storage containers situated next to

the Millennium Dome.

Amylum UK is urgently seeking companies to sign up to the ’branded light

shows’ which it claims will be seen by millions of visitors travelling

to the Dome and Greenwich.

The company owns four containers on the Thames riverfront, just 750

metres from the Dome. It has set up lasers to project an image onto the

silos after dark and constructed a motorised screen to allow daytime

advertising.

Amylum is proposing to charge clients around pounds 600 per hour for the

medium for the hours between dusk and 1am, and a slightly lower rate for

daylight hours, although there is talk of breaking usage down into

ten-minute slots.

The containers will be available from 31 December for one year. The

company has already negotiated a deal with the BBC which is installing a

camera at the top of the silos to film the Dome on New Year’s Eve.

Amylum is also offering the use of the containers to charities for cost

price.

However, it needs to sign up more mainstream advertisers.

Amylum, which previously used the containers to store maize, trialed the

scheme in July with an ad for Greenwich Distillers.