AnalogFolk wins UK Belvedere account

LONDON - Moët Hennessy UK has appointed AnalogFolk to the UK ad account for its premium vodka brand Belvedere.

Belvedere...AnalogFolk appointed
Belvedere...AnalogFolk appointed

AnalogFolk picked up the account after a pitch against undisclosed agencies, and will initially develop on- and off-line CRM programmes for the spirit brand.

The account will cover all of the Belvedere variants, which include Intense, Vodka, Cytrus and Pomarncza.

The win is the first retained account that AnalogFolk has secured since it was launched in February 2008.

The agency was formed by Matt Dyke and Bill Brock, previously the head of planning and the managing director at DDB London and Tribal DDB respectively, along with the former Naked Communications creative director Matt Hardisty, the Isobar network director, Deirdre McGlashan, and the i-level strategy director, Ed Ling.

The sixth founding partner, Leo Moore, has since left.

The agency has so far won project work from clients that include Asics, Red Bull, The Vinyl Factory and the Science Museum.