When we saw the ad for Regency Crown ’hair transplantations’ on the
back page of the News of the World, we thought we’d spotted a perfect
Sale of the Week.
The ad, featuring a Ronaldo doppelganger under the strapline ’Not
everyone is happy being bald!’, appeared to be a masterpiece of media
placement, given its positioning within three (yes three!) pages of
coverage on David Beckham’s newly shaved barnet.
However, it transpired that the account planner was Lady Luck. Rosie
Wills, who sold the space, was away on holiday when we contacted the
NoW, but we were informed that the booking was a total fluke. ’I’m sure
we should say it was an inspired sale, but I’m afraid it was pure
coincidence,’ said a member of the sales team.
The ad was booked by Roger Hanley, media director at Rawtenstall-based
Julie Grady Media, who told us: ’I haven’t even seen the paper; my wife
had a baby girl on Friday and that’s kept me pretty busy, but this is
more good news. The funny thing is, I was in the barber’s this morning
and all they were talking about was Beckham’s hair. To be honest, I
preferred it before.’
Got a potential sale of the week? E-mail firstname.lastname@example.org.