ANALYSIS: iSPY - www.absolutematch.com

If a dating site could ever be cool, AbsoluteMatch.com is getting there. The home page has abandoned the cheesy ’find true love’ bollocks of US-based sites such as Match or DatingClub. What’s more, the would-be lovers who put their details on the site seem generally more appealing than those on other UK sites such as LoveLinks or UKsingles.

If a dating site could ever be cool, AbsoluteMatch.com is getting

there. The home page has abandoned the cheesy ’find true love’ bollocks

of US-based sites such as Match or DatingClub. What’s more, the would-be

lovers who put their details on the site seem generally more appealing

than those on other UK sites such as LoveLinks or UKsingles.



The ethos of the site is that entering is a bit like walking into a

singles bar, only less daunting. You can buy cocktails, ask the barman

for advice on your pulling technique, or even have Russell Grant read

your astrology chart (but if you walked into a singles bar and were

summoned over by Mr Grant, how long would you stick around?). There are

several chat rooms too, although the server didn’t seem to want to admit

me.



The main part of the site is where you search for a one-night

stand/friend/soulmate, and make your details available for others who

are doing the same.



I input some personal details (you know, 6ft, athletic, loads of hair)

and my requirements. Instantly, I was matched with 1,800 men, so I

refined my search, focusing on age and gender. In the end, I was matched

with 12 women. Wasn’t sure about the Catholic banker who called herself

’chicken-licken’ and wanted to know if I ’wanted chicken tonight’, but

the others looked OK. Will definitely be dropping PooPoo a message.



The same exercise on several other sites threw up fewer ladies of a more

dubious sounding nature.



There are no ads on the site as such, although the AbsoluteMatch

founders, Danny Viala and Brocas Burrows, have linked up with singles

tour operator Solo’s, Flowers Direct, Lastminute and Lastorders. Each of

those partners has a link on the site’s home page, so that when you’ve

pulled your online date you can freak them out by showering them with

flowers and booking a trip for two to the Algarve.



Online dating is a strange caper but if it appeals to you, AbsoluteMatch

could be your Cupid