If a dating site could ever be cool, AbsoluteMatch.com is getting
there. The home page has abandoned the cheesy ’find true love’ bollocks
of US-based sites such as Match or DatingClub. What’s more, the would-be
lovers who put their details on the site seem generally more appealing
than those on other UK sites such as LoveLinks or UKsingles.
The ethos of the site is that entering is a bit like walking into a
singles bar, only less daunting. You can buy cocktails, ask the barman
for advice on your pulling technique, or even have Russell Grant read
your astrology chart (but if you walked into a singles bar and were
summoned over by Mr Grant, how long would you stick around?). There are
several chat rooms too, although the server didn’t seem to want to admit
The main part of the site is where you search for a one-night
stand/friend/soulmate, and make your details available for others who
are doing the same.
I input some personal details (you know, 6ft, athletic, loads of hair)
and my requirements. Instantly, I was matched with 1,800 men, so I
refined my search, focusing on age and gender. In the end, I was matched
with 12 women. Wasn’t sure about the Catholic banker who called herself
’chicken-licken’ and wanted to know if I ’wanted chicken tonight’, but
the others looked OK. Will definitely be dropping PooPoo a message.
The same exercise on several other sites threw up fewer ladies of a more
dubious sounding nature.
There are no ads on the site as such, although the AbsoluteMatch
founders, Danny Viala and Brocas Burrows, have linked up with singles
tour operator Solo’s, Flowers Direct, Lastminute and Lastorders. Each of
those partners has a link on the site’s home page, so that when you’ve
pulled your online date you can freak them out by showering them with
flowers and booking a trip for two to the Algarve.
Online dating is a strange caper but if it appeals to you, AbsoluteMatch
could be your Cupid