ANALYSIS: iSPY - www.foodoo.com

If celebrity chefs are not your cup of clam chowder, then give Foodoo.com the kind of wide berth you normally reserve for the ambiguously named ’meat’ dish at your local Chinese takeaway. If, on the other hand, you are a committed foodie, then tuck in.

If celebrity chefs are not your cup of clam chowder, then give

Foodoo.com the kind of wide berth you normally reserve for the

ambiguously named ’meat’ dish at your local Chinese takeaway. If, on the

other hand, you are a committed foodie, then tuck in.



While Delia, Jamie and Ainsley have not managed to get their

flour-covered mitts in the Foodoo mix, just about every other chef you

can name is here.



There’s Sophie Grigson, Ken Hom, Gordon Ramsay, Gary Rhodes, John Torode

and Antony Worrall Thompson. Each presents a huge range of recipes,

while also offering the occasional plug for their restaurant/TV

series/book - and boy, there are a lot to plug.



You must check out the chefs’ biographies. While the recipes may be full

of fresh flavours, some of the life histories have a more fishy

aroma.



My favourite was Grigson’s ’so many people never experience the joy of a

true home-made mayonnaise’. I also marvelled at the unabashed, ’brought

up in Kent, Gary Rhodes always wanted to play for Manchester

United.’



Nevertheless, this is a well-laid-out, easily navigable site -

Clerkenwell-based design shop The Nest can be thanked for that - and it

is full of great recipes.



And this is one of those areas where the net really comes into its

own.



It is so much easier to search for potential recipes and print out your

choices than it is to juggle a 500-page cook book, 15 ingredients,

bowls, pots and pans.



What’s more, you can search the site until you find a dish with the

ingredients you have, rather than finding - as I invariably do - that

one of the key ingredients is the very thing you ran out of last

week.



Aside from the plugs, the site does not seem to be selling anything as

yet. As far as I could see there are no ads, and no attempts at

e-commerce.



However, as Foodoo must surely (with the right marketing) become a

favourite with the growing army of home-chefs, the temptation to turn it

into a money-maker could become as irresistible as John Torode’s bang

chicken.



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