If you read the US media, you’ll already be familiar with
Almost every US journo from New York to San Francisco has penned a few
paragraphs on this fledgling media and entertainment information
Kurt Andersen, former editor of New York magazine and founder of Inside,
has spent dollars 25 million putting it together and American hacks have
been unable resist sniping about his chances of recouping the
investment. Their argument is that the site’s business model - providing
information for a fee - has few successful precedents on the net.
But if you put the profit argument to one side and check out the site,
you’ll discover an enviable resource for anyone working in US media.
What’s more, Inside is good enough to be a one-stop shop for those in
the UK media business who want to check out what’s going on across the
Staff plucked from Vanity Fair, Rolling Stone and The Wall Street
Journal break a handful of news stories on the main pages of the site,
which are headed TV, film, music, media and books.
The news and analysis tends to be rather highfalutin board-level stuff,
but it is accompanied by some top bits of gossip, mostly under the
heading, ’Inside Dope’. This mud-slingers’ corner includes an allegation
that godfather of soul James Brown makes his female staff have sex with
him, and also claims that a top US book publisher has been stealing
writers’ ideas (shock, horror).
If this is all too flippant, there is a range of media data on
The TV database lists the ad rates for every show. Magazine and
newspaper circulation figures are also available, and an ad pages
tracker is updated weekly. Inside also offers plenty of similar
information on web and book publishing, and some of the databases go
back more than a decade.
Inside has plenty of banners and the sort of content people will be
prepared to pay for. That dollars 25 million could start to look like a
wise investment in the coming months.