ANALYSIS: iSPY ... www.secondsout.com

A boxing website that describes itself as ’innovative’ is as eyebrow-raising as Mike Tyson saying he’s innocent. But if boxing is your thing, SecondsOut.com should provide you with just about everything you could want.

A boxing website that describes itself as ’innovative’ is as

eyebrow-raising as Mike Tyson saying he’s innocent. But if boxing is

your thing, SecondsOut.com should provide you with just about everything

you could want.



The site’s launch two weeks ago tied in cunningly with its sponsorship

of the Lewis v Botha fight, which shows the marketing people are doing

their job. Boxing is poorly served on the net compared with other

sports, so SecondsOut might just have found a niche - if it can

out-click the existing (and excellent) Boxing.com.



In terms of their look, the rival sites are virtual clones. The

designers of both have used the suitably ringside colours of red, black

and yellow in a no-nonsense style.



SecondsOut’s content is supplied by a team of inhouse writers provided

by Umbrella Media. They are headed by the former Boxing News journalist

Mark Butcher (very well known in his field, no doubt). But the site also

plans to employ a few of boxing’s best-known faces - Frank Bruno and

Chris Eubank, perhaps - to make regular contributions.



Other services include boxing news updated 24 hours a day, a selection

of features, including the intriguingly headed ’Left hooks and fish

hooks’ and comprehensive listings on anything from a TV guide to results

and ratings. The competition section appears to be experiencing a few

teething problems and some of the other sections including ’Work for us’

are incomplete, well, empty actually.



The only advertiser on the site so far is SportingBet.com. But

SecondsOut - which is a joint venture between Umbrella Media, Edison

Interactive and Robert Waterman - is confident e-commerce will be a key

part of the site.



Whether or not they will achieve their goal of making SecondsOut the

’only serious contender’ in its field is as unpredictable as anything in

the dotcom game. But if you want to watch two pugilists slugging it out,

SecondsOut v Boxing.com should provide excellent entertainment.