A boxing website that describes itself as ’innovative’ is as
eyebrow-raising as Mike Tyson saying he’s innocent. But if boxing is
your thing, SecondsOut.com should provide you with just about everything
you could want.
The site’s launch two weeks ago tied in cunningly with its sponsorship
of the Lewis v Botha fight, which shows the marketing people are doing
their job. Boxing is poorly served on the net compared with other
sports, so SecondsOut might just have found a niche - if it can
out-click the existing (and excellent) Boxing.com.
In terms of their look, the rival sites are virtual clones. The
designers of both have used the suitably ringside colours of red, black
and yellow in a no-nonsense style.
SecondsOut’s content is supplied by a team of inhouse writers provided
by Umbrella Media. They are headed by the former Boxing News journalist
Mark Butcher (very well known in his field, no doubt). But the site also
plans to employ a few of boxing’s best-known faces - Frank Bruno and
Chris Eubank, perhaps - to make regular contributions.
Other services include boxing news updated 24 hours a day, a selection
of features, including the intriguingly headed ’Left hooks and fish
hooks’ and comprehensive listings on anything from a TV guide to results
and ratings. The competition section appears to be experiencing a few
teething problems and some of the other sections including ’Work for us’
are incomplete, well, empty actually.
The only advertiser on the site so far is SportingBet.com. But
SecondsOut - which is a joint venture between Umbrella Media, Edison
Interactive and Robert Waterman - is confident e-commerce will be a key
part of the site.
Whether or not they will achieve their goal of making SecondsOut the
’only serious contender’ in its field is as unpredictable as anything in
the dotcom game. But if you want to watch two pugilists slugging it out,
SecondsOut v Boxing.com should provide excellent entertainment.