Like its sister Flextech cable channel, Trouble.co.uk is aimed at a
’yoof’ audience but will appeal to all but the most po-faced twenty- and
OK, so I skipped the bit where you get to chat with Trouble’s ’very
first iBand’, Kick Angel, but I was naturally fascinated to find out
that Sporty Spice’s ’new body shape’ could be blamed on her addiction to
curry. And I instantly phoned my mother to let her know that Britney
Spears is determined to stop biting her nails - my mother has always
considered such things very important.
I couldn’t be bothered to load the plug-ins to play Flash Boyfriend, a
cartoon strip where you decide the direction of the story. But I was
amused for a good couple of minutes by the Weird Science game where you
get to create your ideal man or woman by adjusting a number attributes
such as hair length and breast size.
There are lots of nice touches like this, and visitors to the Trouble
site would also be well advised to go to the toilets, found in the Big
Gob section, where you can daub grafitti on the walls.
The banner ads, sold by TSMSi, are nicely presented and animated. On
Sunday, advertisers included TravelCity.co.uk, Ebookers. com and a
On Monday morning, Prudential’s Egg Shop seemed to have taken over all
the banner space and was offering site visitors special offers on
lingerie and CDs.
Other ads take advantage of the crossover between internet content and
advertisements. A reader competition to win a Nokia mobile phone segued
nicely into a ’special subscription offer’ on the same phones from the
Carphone Warehouse. In the games area, you can take the Nesquik bunny
down a snowboarding course. The non-banner ads, sold by Flextech’s sales
account manager Jon Ingram, are sufficiently fun and interactive to add
to the site’s entertainment value.
Trouble.co.uk is attracting more than four million page impressions a