Last month’s Euro 2000 competition may have been good for network
TV - ITV’s ad revenue for June grew by 20 per cent annually to pounds
168.7 million - but for cinema the footie was not so beneficial.
UK cinema admissions fell by 30 per cent during June as film
distributors held back the release of key films until the competition
was over. This meant bums were more likely to stay on sofas than sit in
front of the silver screen.
The annual drop appeared more severe when compared with the success of
films such as Notting Hill and The Matrix in June last year.
In June 1999, admission figures - at 11 million - were the highest for
the month in 25 years. This year, figures reached 7.7 million.
The highest grossing film last month was Gladiator, which pulled in
pounds 9 million according to AC Nielsen EDI, placing it well ahead of
the second place Final Destination, which managed pounds 3.8
However, the disappointment of June has not prevented the first half of
this year from producing the highest first-half admission figures for 26
Between January and June, 71 million cinema visits were made by the
British public - an increase of 13 per cent on the same period last
At 17.6 million, admissions in February were the highest since 1971,
thanks mainly to the success of Toy Story 2.
However, July is set to show a fall compared with last year, when Star
Wars: The Phantom Menace broke all opening weekend box office records
for the UK.
Cinema ad revenue is set to rise by around 10 per cent this year,
according to CIA MediaLab, to around pounds 660 million. At the same
time, audiences are predicted to grow by 3 per cent and the number of
screens to rise by 7 per cent, continuing at the same rate as last
The overall trend is that cinema is a growing medium, with annual
admissions 57 per cent higher last year than in 1990 and revenue up 215
per cent over the same period.
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