ANALYSIS: QUIZ

1. What is the publisher behind Scotland’s new business daily?

1. What is the publisher behind Scotland’s new business daily?



a Scotsman Publications



b Bonnier



c Pearson



d Trinity Mirror





2. What is sponsoring Channel 4’s hit show Big Brother?



a Kodak



b Nescafe



c Southern Comfort



d Inside Soap





3. Zenith Media predicts global adspend will reach what level this

year?



a dollars 275 billion



b dollars 290 billion



c dollars 330 billion



d dollars 360 billion





4. What is the world’s number one brand by value, according to this

month’s survey by Interbrand?



a Microsoft



b Procter & Gamble



c Coca-Cola



d Marlboro





Answers: 1. Bonnier, 2. Southern Comfort, 3. dollars 330 billion,

4. Coca-Cola.