ANALYSIS: Sale of the week

This massive 10.47m by 16.51m drape for the online recruitment firm Stepstone.co.uk will be cropping up in the photo albums of millions of Japanese tourists - and hopefully be spotted by a good few career-minded Londoners too.

This massive 10.47m by 16.51m drape for the online recruitment firm

Stepstone.co.uk will be cropping up in the photo albums of millions of

Japanese tourists - and hopefully be spotted by a good few career-minded

Londoners too.



Booth Lockett Makin and Poster Publicity got past Westminster Council’s

planning department to install the drape at Trafalgar Square and are

claiming it is the first poster ever to grace the famous pigeon-infested

landmark.



The drape has been hung from the outside of the National Westminster

Bank building and will remain there, being photographed by coach-loads

of visitors while collecting an unpleasant amount of pigeon droppings,

for five weeks.



Meanwhile, London buses emblazoned with the Stepstone advertisement are

crawling around the square and across London.



Booth Lockett Makin has also bought posters across the UK and placed a

Stepstone commercial on satellite and terrestrial television. Craig

Leiper, head of Poster Publicity’s ambient division, gets the credit for

the Trafalgar Square deal, along with Booth Lockett Makin associate

director Gary Jones and the media agency’s media executive Camilla

Martin.



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