ANALYSIS: SALE OF THE WEEK

Channel 4 and Outdoor Connection were positively Oval the moon this week, as they Lorded it over the opposition with their innovative cricket test match posters (enough of the dreadful puns - ed).

Channel 4 and Outdoor Connection were positively Oval the moon this

week, as they Lorded it over the opposition with their innovative

cricket test match posters (enough of the dreadful puns - ed).



The 48-sheets, which were erected at eight separate locations around

London, were transformed into scoreboards, each manned by its very own

Dickie Bird lookalike wearing the full umpire regalia of white coat and

hat, and accompanied by an un-umpire-like stepladder.



As England knocked off the wickets, the ’umpires’, who were listening to

the match on portable radios, changed the scores accordingly, keeping

the passing cars up-to-date with Caddick’s demolition job of the

Windies, and Corkie’s formidable last stand.



One wag suggested ’the drive had pushed the boundaries of outdoor

advertising and hooked a considerable crowd of fans’.



The campaign was put together by OMD UK, which handles Channel 4’s media

account, and Outdoor Connection, which planned and bought the campaign

through account director Lisa Lyte. Rapier took charge of the creative

and Freight Media was responsible for printing and erection.



Got a potential sale of the week? E-mail Lexie.Goddard@haynet.com.



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