ANALYSIS: SALE OF THE WEEK

The stereotype of the Londoner who thinks everywhere north of the Watford Gap is a bleak void full of sheep-shaggers and dark satanic mills is painfully accurate. But as anyone who has bothered to venture outside the M25 knows, there are plenty of other hip cities in this great country of hours. Leeds, for instance. No, really. To prove it, Yorkshire Post Newspapers has launched a monthly glossy called Absolute Leeds, ’the essential guide to style in Leeds’. ’Quite a thin publication, then?’ cynics might chide. Au contraire - it’s 65 fun- packed pages long. And who do you think advertises on the outside back page of the first issue? Absolut Vodka, of course. The same issue contains an Absolut Leeds guide and a review of the Absolut art collection, now showing in the city. Key accounts manager Dena Forbes and sponsorship manager Karen Davies were behind the sale. Vodka shots all round.

The stereotype of the Londoner who thinks everywhere north of the

Watford Gap is a bleak void full of sheep-shaggers and dark satanic

mills is painfully accurate. But as anyone who has bothered to venture

outside the M25 knows, there are plenty of other hip cities in this

great country of hours. Leeds, for instance. No, really. To prove it,

Yorkshire Post Newspapers has launched a monthly glossy called Absolute

Leeds, ’the essential guide to style in Leeds’. ’Quite a thin

publication, then?’ cynics might chide. Au contraire - it’s 65 fun-

packed pages long. And who do you think advertises on the outside back

page of the first issue? Absolut Vodka, of course. The same issue

contains an Absolut Leeds guide and a review of the Absolut art

collection, now showing in the city. Key accounts manager Dena Forbes

and sponsorship manager Karen Davies were behind the sale. Vodka shots

all round.



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