Coventry City manager Gordon Strachan’s impersonation of a crazed
wind-up doll while patrolling the touchline screaming and gesticulating
inspired some seriously ’out of the box’ thinking at James Brown’s new
company, I Feel Good.
The publishing outfit had recently taken over the production of Leeds -
the official Leeds United football magazine - and was running a ’blast
from the past’ feature on Strachan, a former Leeds player.
Editor-in-chief and Leeds afficionado Brown made the connection and
suggested to advertisement director Anna Hyde that she might try to get
Duracell batteries to sponsor the feature.
’He explained that Strachan was a bit of a livewire and convinced me
that he resembled a battery with his copper top,’ says Hyde. ’So I
called Duracell and put it to product manager Jonathan Wickham. He went
for it straight away.’ Last we heard, Hyde had given Brown a ratecard
and dispatched him to sell the rest of the magazine.
So put away your fancy presentations with charts and MMS data and just
ask your friendly editor for help.
Got a potential sale of the week? E-mail firstname.lastname@example.org.