ANALYSIS: SALE OF THE WEEK

Cynics might say that pulling a load of luxury goods advertisers into the annual ’luxury issue’ of the Evening Standard’s ES supplement isn’t exactly an achievement. But ES brand manager Louise Walker is justly proud of the sheer amount of fashion and premium brands her team managed to attract - well over a dozen, by our count, including two pages from Chanel’s Allure, nabbed after lengthy negotiations with MediaVest. Others included Lancome, Holland & Holland and Gucci. ’It was our most successful luxury issue yet,’ says Walker. ’Under new editor Louise Chunn, the magazine has become much more style-oriented, and this has enabled us to sell it in a different way.’ Of course, not all the advertisers in the issue were strictly premium brands, but I’m sure there are some people out there who regard a pint of Wadworth 6X as the height of luxury

Cynics might say that pulling a load of luxury goods advertisers

into the annual ’luxury issue’ of the Evening Standard’s ES supplement

isn’t exactly an achievement. But ES brand manager Louise Walker is

justly proud of the sheer amount of fashion and premium brands her team

managed to attract - well over a dozen, by our count, including two

pages from Chanel’s Allure, nabbed after lengthy negotiations with

MediaVest. Others included Lancome, Holland & Holland and Gucci. ’It was

our most successful luxury issue yet,’ says Walker. ’Under new editor

Louise Chunn, the magazine has become much more style-oriented, and this

has enabled us to sell it in a different way.’ Of course, not all the

advertisers in the issue were strictly premium brands, but I’m sure

there are some people out there who regard a pint of Wadworth 6X as the

height of luxury



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