Cynics might say that pulling a load of luxury goods advertisers
into the annual ’luxury issue’ of the Evening Standard’s ES supplement
isn’t exactly an achievement. But ES brand manager Louise Walker is
justly proud of the sheer amount of fashion and premium brands her team
managed to attract - well over a dozen, by our count, including two
pages from Chanel’s Allure, nabbed after lengthy negotiations with
MediaVest. Others included Lancome, Holland & Holland and Gucci. ’It was
our most successful luxury issue yet,’ says Walker. ’Under new editor
Louise Chunn, the magazine has become much more style-oriented, and this
has enabled us to sell it in a different way.’ Of course, not all the
advertisers in the issue were strictly premium brands, but I’m sure
there are some people out there who regard a pint of Wadworth 6X as the
height of luxury
