ANALYSIS: SALE OF THE WEEK

You’re stuck behind a bus, fuming at the traffic as you simultaneously inhale petrol fumes. But now you can console yourself with thoughts of a less polluted environment, thanks to the largest ever bus-rear advertising campaign, sold by TDI. Esso is running the campaign on 3,700 bus rears across the country to promote the roll-out of its Lead Replacement Petrol.

You’re stuck behind a bus, fuming at the traffic as you

simultaneously inhale petrol fumes. But now you can console yourself

with thoughts of a less polluted environment, thanks to the largest ever

bus-rear advertising campaign, sold by TDI. Esso is running the campaign

on 3,700 bus rears across the country to promote the roll-out of its

Lead Replacement Petrol.



This will not only replace four star with cleaner fuel, but also

eradicate the need for pricey engine conversions. Four star is being

phased out at the beginning of next year as part of the government’s

strategy to improve air quality. The month-long campaign was created by

McCann-Erickson and booked by Universal McCann through outdoor

specialist IPM. The rep at TDI was Suzan Antonowicz.



TDI’s marketing director Mike Baker commented: ’The transport connection

makes the ads highly relevant - and directly targeted to the desired

audience.’ So next time a Routemaster pulls out in front of you, don’t

curse - congratulate yourself on being part of a valuable market

segment.



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