Analysis: Sale Of The Week

Trinny Woodall and Suzannah Constantine were Ready2Strip for their latest ads, which have taken over the entire walkway leading from South Kensington tube station to the London Fashion Week shows at the Natural History Museum.

Trinny Woodall and Suzannah Constantine were Ready2Strip for their

latest ads, which have taken over the entire walkway leading from South

Kensington tube station to the London Fashion Week shows at the Natural

History Museum.



The 170 metre-long tunnel is ’dominated’ by a poster sequence for the

women’s shopping site Ready2Shop, featuring the pair with only

strategically positioned shopping bags to cover their modesty. They were

placed at the site by TDI’s special projects account executive Hussain

Chowdhury, with media planning and buying by Motive’s Steve Parker and

Jayne Potter.



’The main focus of London Fashion Week are the shows at the Natural

History Museum, which is served by South Kensington and has very poor

parking,’ says Chowdhury. ’It’s unofficially reckoned that about 70 per

cent of showgoers use the walkway.’



London Underground will only carry the upper part of the ads. Previous

Ready2Shop ads - featuring the daring duo holding fried eggs and melons

over their chests - were banned by the transport operator, which didn’t

fancy a boob tube.



Got a potential sale of the week? E-mail lexie.goddard@haynet.com.



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